Affiliate marketing ek aise performance-based marketing strategy hai jisme ek vyapari ek ya ek se adhik affiliates ko har ek visitor ya customer ke liye inke marketing prayas ke liye commission deta hai. Yeh ek samanjasyapurn anupranan hai jisme vyapari adhik bikri prapt karte hain aur affiliates vyapari ke website par traffic ya bikri badhane ke liye commission kamate hain.
Yahaan ek chakkar ka vivaran hai ki affiliate marketing kaise kaam karti hai:
Bhaag Lene Wale Log:
Vyapari (Pracharak): Vyakti ya company jo utpad ya seva ka malik hai aur ise pracharit karna chahta hai. Affiliate (Prakashak): Vyapari ke utpadon ya sevaon ka prachar karne wala vyakti ya company jo har ek bikri ya lead ke liye commission kamata hai.
Affiliate Network (Vikalpik):
Affiliate Network (Vikalpik):
Kuch vyapari apne affiliate program ko ghar par sambhalte hain, jabki kuch affiliate network ka upayog karte hain. Affiliate network vyapari ko affiliates se jodne ka karya karte hain. Ve bhi tracking, report, aur commission bhugtan ka samarpan karte hain.
Affiliate Prachar:
Affiliate Prachar:
Affiliates vyapari ke utpadon ya sevaon ko pracharit karne ke liye vibhinn marketing sadhan ka upayog karte hain. Isme vebasaiten, blog, samajik media, email marketing, adi shamil ho sakti hain.
Unique Affiliate Links:
Unique Affiliate Links:
Pratibaddh affiliate ko ek alag tracking ID ya affiliate link di jati hai. Yeh link vyapari ko har ek affiliate ke dwara utpadon ya sevaon dvara utpann traffic aur bikri ko sahi dhang se track karne mein sahayak hota hai.
Tracking aur Analytics:
Tracking aur Analytics:
Affiliate link mein ek tracking code hota hai jo darshata hai jab ek upbhokta link par click karta hai aur kharid ya kisi vishesh kriya ko poora karta hai. Vyapari tracking upkaran aur analytics ka upayog apne affiliate program ki performance ko monitor karne ke liye karte hain.
Commission Structure:
Commission Structure:
Affiliates utpadon ya sevaon ki har ichchhit kriya ke liye commission kamate hain, jaise ki bikri, lead, ya click ke aadhar par vyapari ke commission structure ke anusaar. Commission ek bikri ke percentage ya ek fix rashi ho sakti hai.
Payment:
Payment:
Affiliates anusaar milne wale niyam ke adhar par bhugtan prapt karte hain, chahe vah mahine ka bhugtan ho, ek nishchit rashi tak pahunchne par bhugtan ho, ya koi aur vyavastha ho.
Affiliate Marketing ke Prakar:
Affiliate Marketing ke Prakar:
Pay-Per-Sale (PPS): Affiliates har ek refer kiye gaye upbhokta ke kharid par commission kamate hain.
Pay-Per-Lead (PPL): Affiliates lead utpann karne ke liye, jaise ki sign-up ya form submit, ke liye commission kamate hain.
Pay-Per-Click (PPC): Affiliates click utpann karne ke adhar par commission kamate hain, chaahe refer kiye gaye upbhokta kuch kharidte hon ya nahin.
Anukoolan aur Niyam:
Pay-Per-Lead (PPL): Affiliates lead utpann karne ke liye, jaise ki sign-up ya form submit, ke liye commission kamate hain.
Pay-Per-Click (PPC): Affiliates click utpann karne ke adhar par commission kamate hain, chaahe refer kiye gaye upbhokta kuch kharidte hon ya nahin.
Anukoolan aur Niyam:
Etik nitiyon ka palan karna, purnata aur relevant niyamon ka anukoolan karna affiliate marketing mein vishvas aur prasphutita banaye rakhne ke liye mahatvapurn hai.
Affiliate marketing vyavsayik roop se apne prachar ko badhane aur vyaktiyon ko unke online upasthiti kaupayog karke dhan kamane ka ek lokpriy aur lagat-mukh tarika hai. Affiliate marketing mein safalta kaiparibhasha, uchit nishchayit, lakshy darshti aur utpadon ya sevaon ka prashikshan pradan karna aksar shamil hai.
Affiliate marketing vyavsayik roop se apne prachar ko badhane aur vyaktiyon ko unke online upasthiti kaupayog karke dhan kamane ka ek lokpriy aur lagat-mukh tarika hai. Affiliate marketing mein safalta kaiparibhasha, uchit nishchayit, lakshy darshti aur utpadon ya sevaon ka prashikshan pradan karna aksar shamil hai.